Maruti 800’s Successor and Market Ruler: How Maruti Suzuki Alto’s story makes India’s automotive journey marvellous

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Maruti 800’s Successor and Market Ruler: Introduced as successor to the Maruti’s iconic 800, the Alto inherited its name from the Suzuki Alto, a popular choice in Japan since 1979. Its arrival coincided with the peak of the hatchback frenzy in India.

Overcoming Initial Hurdles

Despite facing stiff competition from others, the Alto eventually emerged victorious because of the strategic marketing and product diversification by Maruti Suzuki.

Challenges and Triumphs

Over the years, the Alto continued its reign as India’s best-selling car, fending off challenges from competitors like Hyundai’s Eon and Renault’s Kwid, with its steadfast focus on affordability and reliability.

Adapting to Change: The BS6 Transition and Beyond

In 2019, Maruti Suzuki revamped the Alto to meet BS6 emission norms, signaling its commitment to sustainability and safety. Despite bidding farewell to the K10 variant, the Alto remains a stalwart in the budget car segment.

The Future of the Alto Legacy

With its rich history and enduring popularity, the Maruti Suzuki Alto stands strong to navigate the ever-changing automotive landscape, cementing its status as an icon of Indian motoring. Since its launch in 2000, the Maruti Suzuki Alto has carved out a significant space in India’s automotive landscape, offering sales figures of over 40 million units.

A New Era Dawns: The Arrival of the Alto K10

As Maruti Suzuki launched the latest iteration of the Alto K10, it brewed over its potential to capture the hearts of consumers once again. With upgraded features and a modern design, the new Alto K10  redefines the budget car experience.

Alto K10: Features

Equipped with a K10C engine and a displacement of 998 CC, the Alto K10 VXI Plus AMT offers a punchy performance with 66 Bhp power at 5500 RPM and 89 Nm torque at 3500 RPM. Its Front-Wheel Drive (FWD) configuration ensures nimble handling and efficient power delivery.

Safety features: Safety remains paramount in the Alto K10 VXI Plus AMT, featuring a range of advanced safety and security measures. Passenger airbags, ABS with Electronic Brakeforce Distribution (EBD), engine immobiliser, central locking, child safety lock, and power door lock ensure a secure driving environment. Additionally, the headlamp beam adjuster enhances visibility, especially during night drives.
Variant Options: The Maruti Suzuki Alto K10 VXI Plus AMT is available in various petrol and petrol+CNG variants to suit different preferences and requirements.

  • Alto K10 STD (O): Starting at Rs 3.99 lakh, this variant offers a manual transmission, 998 CC petrol engine, and impressive fuel efficiency of 27 KM/L.
  • Alto K10 LXI: With a starting price of Rs 4.82 lakh, this variant shares similar specifications with the STD (O) variant, including manual transmission and fuel efficiency.
  • Alto K10 VXI CNG: Priced at Rs 5.95 lakh, this variant is tailored for eco-conscious consumers, featuring a petrol+CNG dual-fuel system, manual transmission, and excellent fuel efficiency.

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